A business card is an integral part of any good marketing plan. For its size and cost, it is probably one of the most powerful marketing tool of your business. Of course, you can't expect that your business card tells the whole history of your company.
There are different types of cards, here are some examples:
They are usually printed in black ink on plain white or cream. This is a good style to choose when you just need to give your details and/or your company offer only basic services without fuss such as a garage, for example. The design is simple, and the information is clear and concise.
Having your face on your card, be it a photograph, a drawing or a caricature helps to remember you the next time one meets you. These cards tend to be used by financial institutions, models and even real estate agents where the face of the person is important to recall.
Some cards stand out for its non-standard materials, such as metal or wood, or have unusual shapes, edges or creases. For some companies, this most unusual card is worth the price as it can, in itself, represent the quality of new materials, for example.
A card can do more than promote your company name, it can also serve as a discount coupon or a reminder of appointment. It can also provide valuable information. For example, a hotel may include a map on the back of the card to all customers who walk around the local area. A theater can offer a calendar of events during the season or a free ticket to a show.
A wildly original presentation, fanciful or extravagant can attract additional attention. Some examples are chocolate cards, shaped playing cards, shaped tools, USB keys, etc.
These are just some examples of types of business cards that you find in the market today. Creativity knows no bounds. ID4 can help you with all your needs for business stationery. Call us now.
Slogans are memorable phrases, often used with business and in advertising campaigns logos. They are often claimed to be the most effective way to draw attention to one or more aspects of a product or brand.
The first step is to decide whether you need a slogan. If you have a logo, you are already engaged in branding your product or business. If you have already taken this step, you really should consider a slogan.
Here are some examples that we hear regularly:
- Gillette: The best a man can get
- Nike: Just do it
- Walmart: Save Money Live Better
- L'Oreal: Because I'm Worth It
These slogans resonate in our ears almost every day, but you do not need to watch the trailer to identify the business? This is the power of the slogan!
In general it is easier to create a slogan if you already have a logo, but the opposite can work very well. A slogan should be:
It will be effective if your audience can understand it quickly.
Does your company currently delivers the promise that your slogan make? If not, it's time to rethink.
Funny or memorable
The slogans who stay are often those we love to repeat. If you can, give a funny orientation to your slogan.
Of its time
If you put a date or an event that may time out in your slogan, then it will die as well. Avoid putting dates to the future.
Be used alone
If your slogan is relevant only when viewed together with your logo, it might not go well on the radio for example.
Be rhythmic and fluid
Whether read or heard it should be pleasant to listen; rhythmic and fluids slogans are much more recognizable and memorable for later recall.
There are a variety of online tools to help you create a good slogan. These are often very mechanical tools that do not know the tone or quality required for your business. ID4 can help you in finding the perfect slogan for your new product or business. Call us now.
You want a logo for your business? Before you start, you must understand what a logo is and what it is supposed to do. A logo identifies a company or product through use of a mark, flag, symbol or signature. Your logo is a visual representation of everything your company stands for.
There is much thinking behind every good logo. Here are some points to ponder.
As regards of the logos, choosing the right font can make or break the design. Choosing the font often takes as much time as creating the brand itself. Both the font and the brand must work for the same purposes.
Each color, including black and white, has implications for the logo design. You must carefully choose your colors to enhance specific elements of the logo and bring nuances to your message with the use of shade and tone.
Decide what message to communicate about your business. What makes it unique compared to your competitors? What is the nature of your current target public?
Your logo should work as well on a business card, as on the side of a truck. Make sure it can be reproduced in black and white, so it can be faxed, photocopied or used in a black and white ad as effectively as in color.