web media

Because it’s essential today for any entrepreneur to have an active web presence: With our experts, discover the ideal web solution for your needs; creation or updating of websites, transactional websites, communications through social networks.

With ID4, your web presence will reflect the values, needs and promotional efforts of your company.

Why do I need a website?

Before jumping into the adventure of having a website, you must first ask yourself this vital question: Do I really need a website?

At first, this question sounds a little negative, simply from the fact that it reveals the primary reason of that need. In fact, this initial question might make you dig a little deeper to find the true needs of your business. By answering that question, we can quickly establish the needs of the business and the orientation of the website.

Here are some answers from our clients that we gathered throughout time.

  • To sell my products,
  • For my clients to find me,
  • To show my work,
  • To communicate with the public,
  • To share my knowledge with the world.

Each of those reasons comes with a different website type.

Example :

  • To sell my products : This platform will have a basket and a Paypal account.
  • For my clients to find me : This website would be informative (Your services, opening hours ...)
  • To show my works : This platform will be high in colors and graphics with some photo galleries, videos and/or audios.
  • To communicate with the public : This site would most likely constitute of a live chat service, a questioning poll, newsletter, calendar, etc ...
  • To share my knowledge with the world : This website could be in the shape of a blog, web formation, analysis articles, etc ...

We can see that each answer we get, brings a new approach to the solution. This is why this question is vital in the process of having a website and should be the first question you ask yourself.

Think about it, and determine what would be the best decision for your company.

What information are we going to find on your site?

We need to think about this, simply because it is important to decide the direction of your website. If you didn't already, take a look at the publication Why do I need a website?

When you will have decided if your website will be informative, commercial, artistic or something completely different, we will be able to decide what kind of texts you can produce.

In general, we find these pages on practically every websites

Welcome message

Who are you? A short resume of your services or products; generally one line. It is also that short resume that will be displayed during a Google search



Description of the enterprise - what you do, who do you serve, what are your services.

Enterprise History

How did you start - For how many years have you been in business.

How to join you

Phone number, fax, email, mailing address, street address and opening hours.

Your team

Employees and direction

Your social medias

If you have them; Facebook, Twitter, LinkedIn, Instagram etc...

ID4Media can help you with your social media needs, we also offer the complete "No stress" service, which will keep your social medias up to date, call us now!

Images from your enterprise

A picture is worth a thousand words, and your company is worth even more. A minimum of 3 images of your enterprise is necessary.

Your brand image

Do you have a logo? A slogan? Business cards? If you do, bring them with you when you stop by at ID4Media, we will harmonize your website with your current products. If not, we can help you with that.

Of course, you have other information to put, it's YOUR website, but this list will help you begin.

How to correctly choose your domain name?

Now that you've determined the content of your website, you will need a website address.

What is a domain name exactly? It is simply a textual link to your site. It is as important as your business name.

A good way of choosing the address is to choose one that is easy to remember and easy to spell.

Here are some examples of good and not so good addresses
(Capital letters are only there to facilitate reading and should not be present in your domain name.)

Good addresses

Not so good




www.JeffRTConstructAndRenov.ca (hard to remember)


www.WozniackANDXavier.com (hard to spell)


www.LesProductionsUneBouteilleALaMer.com (too long)


Avoid french accent and characters (ex: è é à)

Don't choose a domain name that contains acute accents or any other accent found in French or Spanish, because the corresponding character will be considered different. For example:

If you choose www.dupréshoes.com and people type: www.dupreshoes.com, they won't reach your website, this is a different address. Accents are still very recent in internet addresses.

What should I take? .com? .ca? .net? .org?

.com, .net, .org and other suffixes are also known as top level domain (TPL). As we normally only see a few of them, there are hundreds of them - and maybe thousands soon.

But do not let yourself be seduced by some rarely seen domain extensions, in the last decade most of the website have been ending with .com. Around 50% of the websites present on Google are .com (for commercial).

We use .org when it's an organization, and a .ca to be easily found in the Canadian search results.

You want people to easily remember your website? Keep it simple, that's simple.

Hosting, what is that?

Websites are hosted or stored on individual computers called servers. Your files, images and video animations should be stored on a computer powerful enough to allow several peoples visiting your website at the same time. A single computer can do the trick, but could not accommodate more than one person at a time on your site, so this would prevent your site from opening, making it useless.

If you have several thousand dollars to invest: it will take you, not only a server, but also a good technician and a suited place to operate your server. A good server that can accommodate several visitors at the same time is very expensive. This is why companies specialize in hosting.

There are lots of web hosts in the world, some stand out others less. Choose the best for your needs. ID4 provides hosting services with its web development services. We will help you determine the best option for your business.