Before jumping into the adventure of having a website, you must first ask yourself this vital question: Do I really need a website?
At first, this question sounds a little negative, simply from the fact that it reveals the primary reason of that need. In fact, this initial question might make you dig a little deeper to find the true needs of your business. By answering that question, we can quickly establish the needs of the business and the orientation of the website.
Here are some answers from our clients that we gathered throughout time.
- To sell my products,
- For my clients to find me,
- To show my work,
- To communicate with the public,
- To share my knowledge with the world.
Each of those reasons comes with a different website type.
- To sell my products : This platform will have a basket and a Paypal account.
- For my clients to find me : This website would be informative (Your services, opening hours ...)
- To show my works : This platform will be high in colors and graphics with some photo galleries, videos and/or audios.
- To communicate with the public : This site would most likely constitute of a live chat service, a questioning poll, newsletter, calendar, etc ...
- To share my knowledge with the world : This website could be in the shape of a blog, web formation, analysis articles, etc ...
We can see that each answer we get, brings a new approach to the solution. This is why this question is vital in the process of having a website and should be the first question you ask yourself.
Think about it, and determine what would be the best decision for your company.
We need to think about this, simply because it is important to decide the direction of your website. If you didn't already, take a look at the publication Why do I need a website?
When you will have decided if your website will be informative, commercial, artistic or something completely different, we will be able to decide what kind of texts you can produce.
In general, we find these pages on practically every websites
Who are you? A short resume of your services or products; generally one line. It is also that short resume that will be displayed during a Google search
Description of the enterprise - what you do, who do you serve, what are your services.
How did you start - For how many years have you been in business.
How to join you
Phone number, fax, email, mailing address, street address and opening hours.
Employees and direction
Your social medias
If you have them; Facebook, Twitter, LinkedIn, Instagram etc...
ID4Media can help you with your social media needs, we also offer the complete "No stress" service, which will keep your social medias up to date, call us now!
Images from your enterprise
A picture is worth a thousand words, and your company is worth even more. A minimum of 3 images of your enterprise is necessary.
Your brand image
Do you have a logo? A slogan? Business cards? If you do, bring them with you when you stop by at ID4Media, we will harmonize your website with your current products. If not, we can help you with that.
Of course, you have other information to put, it's YOUR website, but this list will help you begin.
Now that you've determined the content of your website, you will need a website address.
What is a domain name exactly? It is simply a textual link to your site. It is as important as your business name.
A good way of choosing the address is to choose one that is easy to remember and easy to spell.
Here are some examples of good and not so good addresses
(Capital letters are only there to facilitate reading and should not be present in your domain name.)
Not so good
www.JeffRTConstructAndRenov.ca (hard to remember)
www.WozniackANDXavier.com (hard to spell)
www.LesProductionsUneBouteilleALaMer.com (too long)
Avoid french accent and characters (ex: è é à)
Don't choose a domain name that contains acute accents or any other accent found in French or Spanish, because the corresponding character will be considered different. For example:
What should I take? .com? .ca? .net? .org?
.com, .net, .org and other suffixes are also known as top level domain (TPL). As we normally only see a few of them, there are hundreds of them - and maybe thousands soon.
But do not let yourself be seduced by some rarely seen domain extensions, in the last decade most of the website have been ending with .com. Around 50% of the websites present on Google are .com (for commercial).
We use .org when it's an organization, and a .ca to be easily found in the Canadian search results.
You want people to easily remember your website? Keep it simple, that's simple.
Websites are hosted or stored on individual computers called servers. Your files, images and video animations should be stored on a computer powerful enough to allow several peoples visiting your website at the same time. A single computer can do the trick, but could not accommodate more than one person at a time on your site, so this would prevent your site from opening, making it useless.
If you have several thousand dollars to invest: it will take you, not only a server, but also a good technician and a suited place to operate your server. A good server that can accommodate several visitors at the same time is very expensive. This is why companies specialize in hosting.